Landing pages are purpose-built conversion tools.
This landing page doesn’t look like one of Carter Bank’s normal web pages. That’s on purpose.
Purpose-built for Performance
Optimized for Results
Unlocks New Design Options
Advanced Usage Data
Fewer Distractions for the Customer • Focused on the Objective
What can a Strum landing page do?
Easy A/B testing and optimization.
That sounds like a good idea. But let’s test it to be sure.
We can try two versions and see what performs better. Incremental improvements add up to greater performance.
We build a few variables and our system tests them with random users. Then we learn from the data and make adjustments on the fly.
Programmatic page generation.
Imagine dozens of hyper-specific landing pages, with variable data, offers, information, and calls to action.
Hello,
{location}!
Hello,
Virginia!
Hello,
Charlotte!
Hello,
Greensboro!
One page. Dozens of variables. Endless possibilities.
Where will these pages live? What about the URL?
https://promo.carterbank.com/business
Simple. A sub-domain points to the landing page hosted by Strum. In the example URL above, "promo" is the sub domain, and "business" would be the specific landing page. This is just an example, of course, but your landing page URLs will be something similar.